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MatchWork a finalist in the AGE-WELL National Impact Challenge
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MatchWork a finalist in the AGE-WELL National Impact Challenge

August 8, 2020

Fifteen Canadian startups have been chosen to compete in this year’s AGE-WELL National Impact Challenge, it was announced today.

The goal of the challenge is to feature technology-based solutions seeking to positively support and impact older Canadians. 

MatchWork, a social enterprise technology startup is amongst the five finalists from Western Canada. MatchWork helps employment serving organizations and economic development agencies better understand their workforce populations using a newly developed behavioral science and machine learning driven online platform.

With support from academics and researchers at the University of Alberta, the University of Waterloo and the University of Sheffield, MatchWork is learning how to meet the growing needs of older workers.

“The need for technologies and services that benefit older Canadians and caregivers is more apparent than ever in these challenging times,” said Dr. Alex Mihailidis, Scientific Co-Director and CEO of the AGE-WELL Network of Centres of Excellence. “This competition will spotlight top Canadian startups whose innovations can support the health and quality of life of seniors and those who care for them.”

The competition will also support entrepreneurship in Canada’s AgeTech sector, and advance our country’s leadership in technology-based solutions that benefit people everywhere, Dr. Mihailidis said.

“The AGE-WELL National Impact Challenge is a great opportunity for MatchWork to demonstrate its learning of the employment challenges facing Canadians, and meet other innovative companies seeking to create positive impacts. This is especially timely given the massive economic impact and high unemployment numbers we have seen in the last few months due to the Covid-19 pandemic”, said Co-Founder Kenya Kondo.

AGE-WELL, Canada’s Technology and Aging Network, brings together researchers, older adults, caregivers, partner organizations and future leaders to accelerate the delivery of technology-based solutions that make a meaningful difference in the lives of Canadians.

Thank you to the sponsors of this competition: Aging2.0 Local I Halifax Chapter, BC Seniors Living Association, Bereskin & Parr LLP, CARP, IBM Canada Ltd., Impact Centre, Innovacorp, Innovation PEI, New Brunswick Innovation Foundation, Ontario Brain Institute, Spectrum Health Care, and YouAreUNLTD.

Watch: This is MatchWork

About AGE-WELL:

AGE-WELL NCE Inc. is Canada’s Technology and Aging Network. The pan-Canadian network brings together researchers, older adults, caregivers, partner organizations and future leaders to accelerate the delivery of technology-based solutions that make a meaningful difference in the lives of Canadians. AGE-WELL researchers are producing technologies, services, policies and practices that improve quality of life for older adults and caregivers, and generate social and economic benefits for Canada. AGE-WELL is funded through the federal Networks of Centres of Excellence program. www.agewell-nce.ca.

Media contacts: Margaret Polanyi, [email protected], 416-597-3422, ext. 7710; Taja Duncan, [email protected], 416-597-3422, ext. 7778

About MatchWork

MatchWork is a social enterprise technology platform for economic development agencies, workforce support organizations and governments, who are seeking to better understand their workforce. The platform helps agencies and employers connect with populations at risk of being excluded from the workforce.

MatchWork’s powerful workforce insights platform combines advances in behavioral science and machine learning to provide its customers the ability to make better policy & funding decisions based on deep workforce data.

Media Contact: [email protected]


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